beat ogilvy at his own game in 5 easy steps

copywriting is like everything else. it's easy if you know how.

however, becoming a copywriting legend can be a lil' daunting. but by following the simple instructions listed below, you too (yeah, sure) can become a david ogilvy or leo burnett:

# 1 invest in black-books (older the better)

black-books are the ultimate source of inspiration for copywriters. it is always advisable to go in for black-books from the 1980s and 1990s. of course, they are cheaper. even more important, you minimize the odds of other people having seen the ads in these. a logical question that might arise in your mind is - what if other people have seen ads from these? it is a good question.

# 2 grow a pony-tail and a weird beard* to go with it

it has been scientifically proven that individuals with pony-tails and weird beards are twice as likely to write better copy than those without pony-tails and weird beards.

* the results of another study suggest that this may not be true when it comes to female copywriters.

# 3 try to spell words right

it has often been observed that people who spell well tend to become better copywriters. the reverse is true too. better copywriters tend to spell better.

the best copywriters in the world know that words, even if they sound alike often have different spellings and meanings.

for instance, your mom's brother is your U-N-C-L-E, whereas your A-N-K-L-E is a hugely different thingumajig. so is A-N-G-L-E.

# 4 perfect your grammar

perfection is the name of the game when it comes to your past perfects, present perfects and future perfects. all of these can be perfectly confusing.

# 5 follow the first four rules

and when in doubt, mumble