basic/beginner's/moron's/simple/easy
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in advertising
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let's start with simple words first...
copy
generally refers to the act of doing something exactly the way another person does it.
copywriter
a person who tries to do things exactly the way (he thinks) an author / writer would do.
for example, i like going out with tall, beautiful women of indian origin because Salman Rushdie always goes around with Padmalakshmi. in other words, i copywriter Salman Rushdie.
headline
also called frown lines, wrinkles, larry king lines, creased foreheads, wrinkled brows, worry lines. usually occurs as a result of worrying / frowning too much. usually seen on foreheads.
body copy
refers to a person who tries to copy the body of another.
for example, when you do aerobics, go on a diet or work out at the gym hoping to get the kind of figure Angelina Jolie has, it can be said that body Angelina Jolie copy you.
bodyline
refers to a famous cricket series played between england and australia. nothing to do with advertising or copywriting.
dummy-copy
refers to an individual who tries to act dumb
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