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memoirs of a copywriter (and more of the same) by Hari Pillai

Everything you ever wanted to know about writing copy but were terrified to ask... ;)

Wednesday, November 12, 2008

how to write copy that wins awards...

wish i knew how

Posted by hari pillai at 10:48 PM

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preface

somewhere out there in the cold, lonely and empty reaches of the unimaginably vast void called intergalactic space...
things are happening, none of which has anything to do with this blog...

me

indian a jones a.k.a. hari pillai

other blogs of mine :)

hari-is-in-heaven.blogspot.com/

hari-visits-planet-earth.blogspot.com/

theharipillaifiles.blogspot.com/

theuniverseandharipillai.blogspot.com/

rave reviews

a blog that's hard to put down...

man holding computer with 21" screen

total waste of bandwidth

The Washington Post

proof that hari needs to talk to the men in white coats

Hari on Hari

meanwhile...

what really happened at cannes: i went there to bring home the lion but the lion brought me home...

BREAKING NEWS!!!

that light at the end of the tunnel was a freakin' TRAIN...

creativity?

i dont believe in being creative for the sake of being creative.

its all about capturing maximum
eye-balls & mind-space.

a few adverts i wrote copy for

just a teaser campaign kind of thing

have loads more where these came from :)

corporate tagline

corporate tagline

titanium

bullish

bullish

Capstocks

colors

colors

KMML

KHF brochure

KHF brochure

Kerala Heart Foundation

ksidc corp

ksidc corp

KSIDC

sumo

sumo

TATA SUMO

kid tip-toe

kid tip-toe

SBI Educational Loans

home

home

SBI Home Loans

a few of my pictures...

to view samples of my work

in

photography

and

digital art (or in other words, stuff that happens when you mess around with Photoshop)

please visit

http://www.alamy.com/

and key in 'hari pillai' in the search box

sample photo 1

sunset kerala

sample photo 2

summer flowers kerala

digital art 1

black hole

digital art 2

psychedelic lotus temple

sample photo 3

nataraja

sample photo 4

poovar beach

sample photo 5

winging it

digital art 3

digital art 3

nebula